Report: Google’s Android Silver program has been put on hold
admin
📑 Table of Contents ▾
According to a report by The Information, Google has hit the pause button on its Android Silver program. Citing “people familiar with its status,” it claims that Google was having a hard time getting enough buy-in from phone makers and carriers, along with internal doubts about whether the program would work.
The Android Silver concept was a little confusing, to say the least. The plan was for Google to work with manufacturers like LG, HTC, Motorola, and Samsung to build premium Android phones that it would then market under the Android Silver brand in carrier and big-box retail stores.
Depending on who you ask, the phones would run stock Android (or something close to it), and be updated directly by Google. The whole point was to create a premium high-end brand and buying experience around the best Android phones that would help the company compete against Apple in the high-price, high-margin premium retail smartphone space.
It was even rumored to be an eventual replacement for Google-designed Nexus phones, though that idea was quickly refuted.
According to The Information’s sources, Google has decided to put more effort behind itsAndroid One program; the yin to Android Silver’s yang. Android One is meant to produce very inexpensive (about $100) phones that run the latest version of Android and are updated directly by Google. The program just rolled out in India; it’s a ploy to get the next billion non-smartphone users in emerging markets to jump on with Android.
The loss or delay of the Android Silver program may not be a big deal. While Apple is expected to be very successful with the iPhone 6 and 6 Plus, the overall market share of Android devices continues to grow year by year. In well-established markets, high-end Android phones are still doing quite well.
Recommended For You
Hand-picked stories based on what you’re reading
Related
Për televizionin francez, vetëm dervishët përbëjnë islamin në Kosovë (Foto)
Për televizionin publik në Francë, RFI, myslimanët në Kosovë janë dervishët, dhe goranët. Në një seri të foto-dokumentarëve “Udhëtim nëpër…
Related
Facebook prezantoi panelin e ri të njoftimeve i cili mund të shërbejë edhe si aplikacion kalendarik
Ditën e parë të javës që kemi hyrë, rrjeti social Facebook solli lajme të reja për përdoruesit. Një qënder e…
Related
Twitter zbuloi Brand Hub, një tjetër armë e fuqishme për brendet dhe reklamuesit
Me lidershipin e ri, një epokë e re duket se ka filluar me rrjetin social Twitter. Pas promovimit në pozitën…
Related
iPhone 6 Plus, HTC One M9 dhe Samsung Galaxy S6 Edge vihen përball në testin e përkuljes
Kur iPhone 6 dhe 6 Plus u prezantuan në Shtator të vitit që lamë pas, disa përdorues raportuar për probleme…
admin
View all posts →Related Stories
Ballina
Kërkohet kryeministër konsensual
Lutfi Haziri i LDK-së, Enver Hoxhaj i PDK-së apo Blerim Shala i AAK-së mund ta përjetojnë të qenit…
admin
Ballina
Vritet Ivica Raiqiq në veri të Mitrovicës
Ivica Raiqiq, është vrarë me armë zjarri rreth orës 14 e 40 minuta në veri të Mitrovicës. Policia…
admin
Ballina
Neymar: Jam në formë jetësore
Pas fitores ndaj Turqisë, sulmuesi brazilian, Neymar, ka deklaruar se aktualisht është në formën e tij jetësore. Kapiteni…
admin