Apple to hold press event on September 9

We’ve heard rumor after rumor, but now it’s official: Apple will be holding a press event on September 9, kicking off at 10 a.m. Pacific/1 p.m. Eastern. Invitations dispatched to press on Thursday morning were even more cryptic than usual, with a white-on-white Apple logo, the date, and a message reading “Wish we could say more.”

We’ve heard rumor after rumor, but now it’s official: Apple will be holding a press event on September 9, kicking off at 10 a.m. Pacific/1 p.m. Eastern. Invitations dispatched to press on Thursday morning were even more cryptic than usual, with a white-on-white Apple logo, the date, and a message reading “Wish we could say more.”

The event takes places at the Flint Center for the Performing Arts in Cupertino, an unusual venue for the company, which either tends to use its own campus’s Town Hall or the Yerba Buena Center in San Francisco.

The company’s expected to announced a new iPhone—or possibly multiple models with larger screens—at the event, while other recent rumors have focused around an unveiling of the company’s entry into the wearable space.

Whatever is announced by Tim Cook and co. on September 9, Macworld will be on hand with live coverage of the event, and plenty of analysis of all of the day’s news.